The benefits of an omnichannel support strategy

With research from Sendbird’s recent global consumer study with Arion.

The omnichannel approach is rooted in the reality that, on any platform, customers should be able to do three things:

1. ask questions
2. get answers to a problem
3. understand what defines the brand

Backed by a survey of 1200 global consumers, in this guide we dive into the facets of the modern, post-COVID consumer and break down how to develop an omnichannel support strategy with the resources at your disposal.

Plus, we’ll get into the benefits of a hybrid support model.