Copro Co. case study

Copro Co., Ltd., also operating under K-Copro focuses on creating high-quality gaming experiences with a strong emphasis on user engagement and satisfaction. Famous game titles published by Coppro Co. include

• Kinnikuman Ultimate Tag Battle (キン肉マン 極・タッグ乱舞)–featuring dynamic tag team battles, stunning graphics, and creative storylines.

• Saint Seiya Legend of Justice (聖闘士星矢 LEGEND OF JUSTICE), a rich narrative game with a diverse character roster.

• Its latest game Muscleman (근육맨) inspired by the popular anime ​series.

Why did Copro Co. look for an API chat solution?

Copro decided to build in-game chat with an API for business and technical reasons.

• On the business side, a world-class chat experience would elevate the player’s experience, foster a sense of community, and increase users’ lifetime value. However, developing a feature-rich chat service and a real-time communication infrastructure is complex and costly. Therefore, Copro concluded it could de-risk its in-game chat development and deployment by purchasing a white-label chat service instead.

• From a technical standpoint, the chat platform needed to sustain peak traffic to ensure a consistent and flawless gaming experience. Therefore, Copro Co. sought a proven real-time messaging API and communication platform that industry leaders trust. The API abstraction, infrastructure performance, and platform robustness were crucial criteria for selecting a chat API provider.

Why did Copro Co. choose Sendbird’s chat API?

Reputation and ease of use

As a leader in gaming powering chat for Krafton, Nexon, Scorewarrior, and many more, many developers at Copro Co. were familiar with the Sendbird chat API. The engineers’ advocacy for the Sendbird chat API’s performance, completeness, and ease of use made it an obvious choice for the Copro Co. development team, which sought to reduce cost and risk while accelerating time to market.

High-quality support

The chat implementation process was smooth. Minor difficulties related to Copro’s custom needs were promptly addressed. The world-class support ensured quick ticket resolutions. The entire process, from integration to testing, was efficiently managed.

“One of the most impressive aspects of our partnership with Sendbird has been our point of contact person's prompt and effective problem-solving. Their ability to quickly address and resolve issues has been invaluable to our project’s success,” said Jun-ho.

What were the benefits of using Sendbird’s chat API?

Time to market

Leveraging Sendbird’s chat API significantly reduced development time. Sendbird’s chat UI Kits, chat SDKs, and white glove support allowed Copro to implement the game chat experience it had defined in just 4 weeks.

Retention rate

The game chat feature became a pivotal aspect of user interaction. The direct and group chat experiences combined with the reliability of the Sendbird chat API contributed to making the game more engaging. The emotional bonds created by players extended gamers' playtime and loyalty.

Integrating Sendbird’s chat API has boosted user engagement and retention rates.

Increase in sales

The increase in user retention rate significantly impacted Copro’s in-app sales, boosting customer lifetime value and creating new sustainable revenue streams.

Increasing game success with a chat API

The integration of Sendbird’s chat API has proven to be a game-changer for Copro Co., Ltd. By significantly reducing development time and costs, Copro Co., while enhancing user engagement and retention rates, Copro Co. got an excellent return on investment and mitigated risk very effectively.

The robust and feature-rich chat functionality provided by Sendbird boosted user interaction and led to a measurable increase in customer lifetime value (LTV).

Sendbird is proud to deliver a unique in-game chat experience to Copro Co. and is committed to making user communication a critical component of any app business’s success. We look forward to exploring new opportunities with Copro Co., encompassing in-app notifications or autonomous conversations using our no-code AI chatbot to assist gamers and improve their performance.