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In-app messaging: What it is and how to use it

In-app messages are delivered to users while they’re active in your mobile app, allowing you to improve engagement and the user experience.

Ian Heinig

Agentic AI Marketer
How to write the best UX copy and notifications for iOS and Android

Discover the 150 little words proven to drive big results in UX copy for greater app engagement, retention, and conversions.

Ian Heinig

Agentic AI Marketer
The 5 Cs of omnichannel messaging: Solving fragmented communication with an omnichannel messaging strategy

Discover how an omnichannel messaging strategy can elevate the gig workers' experience and solve problems arising from fragmented communication channels.

Shweta Joshi

Content Marketing Specialist
The total guide to mobile app marketing in 2025

Curious how to build awareness, acquire new users, and propel your mobile app to success? This guide to mobile app marketing shows you how.

Ian Heinig

Agentic AI Marketer
What is programmable messaging?

Programmable messaging allows you to automate, personalize, and scale your customer communications strategy across modern channels without human intervention.

Ian Heinig

Agentic AI Marketer
Customer support vs. customer service: What’s the difference?

There are major differences between customer support vs. customer service. Learn about top differences & which tools to use for stellar customer support and customer service.

Shweta Joshi

Content Marketing Specialist
3 essential steps to a smarter knowledge chatbot

How to elevate your custom AI chatbot from a tool to a customer engagement powerhouse with a robust knowledge base, prompt engineering, and chatbot welcome messages.

Cheryl Chai

Agentic AI Product Marketer
The total guide to SMS marketing (+Examples & strategies)

SMS marketing is one of the best ways to reach and engage customers. Here’s everything you need to know to get started.

Ian Heinig

Agentic AI Marketer
17 best texting apps to know [2024]

The top roundup of the best chat apps in 2024 for businesses, consumers, and communities.

Shweta Joshi

Content Marketing Specialist
What are the key differences between SMS and MMS?

Learn the difference between SMS and MMS messaging, and what’s new in business text messaging.

Ian Heinig

Agentic AI Marketer
Customer acquisition cost (CAC): What it is and how to calculate CAC

Everything to know about CAC, how to calculate CAC, and why CAC is important. Find out the best LTV:CAC ratio!

Shweta Joshi

Content Marketing Specialist
How to choose the best secure (encrypted) messaging app in 2025

Check out the best secure messaging apps on the market, and learn how to choose the best encrypted messaging app for your business needs.

Shweta Joshi

Content Marketing Specialist